A hand holding a tube of nuud against a pink ground

Our story

Let’s fix body odor

A tube of nuud held against bare skin, with a pea-sized amount on the cap

01 · The problem

Improving the world often begins with solving a problem

We recognized the significant and often underestimated issue of sweat and its negative effects. Beyond its unpleasant odor, which becomes particularly problematic in crowded public spaces, sweat can lead to embarrassment and discomfort. These challenges highlight the need for effective solutions.

A tube of nuud standing on a wet terracotta surface

02 · Sustainability

Fighting odor should not cost the planet

The fight against smelly sweat has a huge environmental impact, because of the billions of deodorant products used every year. So we made a deodorant that fights odor without harming people, animals or the planet. Eco-friendly in packaging, in production and in shipping.

03 · 100% natural freshness

And that became nuud

A 100% natural, vegan, fragrance-free, carefree deodorant. One that does its job so well you won’t smell for days after every application.

Who knows what’s next? The only thing we know is that it will solve a problem, and it will make the world a better place.

Since
2017
Armpits
4M+
Ingredients
9
Natural
100%
Aluminum
None

The cream

One cream, three pack sizes

Pick your pack

Ships from the Netherlands, 5-7 days. Free shipping on one-time orders over $40 until October 8, otherwise $5.95 flat. Duty included, no customs charge on arrival.

  • Up to 72 hours effective
  • 6–7 weeks from one 15ml tube
  • 9 ingredients no fillers