A hand holding a tube of nuud against a pink ground

Our story

Let’s fix body odor

A tube of nuud held against bare skin, with a pea-sized amount on the cap

01 · The problem

Improving the world often begins with solving a problem

We recognized the significant and often underestimated issue of sweat and its negative effects. Beyond its unpleasant odor, which becomes particularly problematic in crowded public spaces, sweat can lead to embarrassment and discomfort. These challenges highlight the need for effective solutions.

A tube of nuud standing on a wet terracotta surface

02 · Sustainability

Fighting odor should not cost the planet

The fight against smelly sweat has a huge environmental impact, because of the billions of deodorant products used every year. So we made a deodorant that fights odor without harming people, animals or the planet. Eco-friendly in packaging, in production and in shipping.

03 · 100% natural freshness

And that became nuud

A 100% natural, vegan, fragrance-free, carefree deodorant. One that does its job so well you won’t smell for days after every application.

Who knows what’s next? The only thing we know is that it will solve a problem, and it will make the world a better place.

Since
2017
Armpits
4M+
Ingredients
9
Natural
100%
Aluminum
None

The cream

One cream, three pack sizes

Pick your pack

Ships from the Netherlands, 5-7 days. $5.95 flat, duty included, no customs charge on arrival.

  • Up to 72 hours effective
  • 6–7 weeks from one 15ml tube
  • 9 ingredients no fillers
  • Switched from a clinical antiperspirant and didn’t expect it to hold up. Three days later, still fresh. A pea-sized amount is all it takes.

    Sarah M. · Age 28 · Verified buyer

  • First natural deodorant that actually works on me. No white marks, no reapplying at lunch. Aluminum-free sold me, and it really does last.

    James T. · Age 34 · Verified buyer

  • My skin reacts to almost everything, and this was the first one that didn’t sting after shaving. Took about a week to settle in, now I’m a convert.

    Priya K. · Age 41 · Verified buyer

  • Got the unscented because I hate perfumey deodorant. Does exactly what it says. Genuinely a little goes a long way, I had to learn to use less.

    Mara L. · Age 26 · Verified buyer

  • Gym five times a week and it holds. Was skeptical about a cream but you rub it in and forget about it. Not going back to sprays.

    Daniel R. · Age 39 · Verified buyer

  • The subscription is the smart part, I never run out. Shipping took about a week but it’s flat rate with no surprise customs fees.

    Elena V. · Age 31 · Verified buyer

  • My dermatologist told me to go aluminum-free and this made it easy. No baking soda so no irritation. Wish I’d found it years ago.

    Chris B. · Age 45 · Verified buyer

  • Works right through summer, tiny amount each morning, and the tube is recyclable. I’ve already told half my group chat.

    Tasha W. · Age 23 · Verified buyer