Sometimes, you find yourself questioning if you can do it even better — not just for your own benefit but for everything and everyone around you. And that time has come for us. We've reexamined our old formula, turned it upside down, inside out, and improved it.

And this critical examination has produced a remarkable result: a better, more spreadable, lighter, and more breathable nuud. Still incredibly effective, but much less oily. Today’s nuud absorbs faster, making you feel ready for the day even more quickly. In short, a fresh start, both for you and for our cream deodorant.

Our new formula introduces two natural heroes: squalane (derived from olives) and rice bran oil. We love their ability to enhance cream absorption, reduce greasiness, and nurture your skin. Two fantastic ingredients that will bring extra joy and comfort to your armpits.
In short, the new formula is just as kind and caring for the planet as the old version while being even gentler on your armpits.

The new formula aims to address the rare cases of hair follicles or pore clogging that were highlighted in customer feedback. By reducing the oily characteristics, we aim to enhance the overall user experience while maintaining the effectiveness of odor control.

Everybody is different and can react different to various ingredients. If you experience any skin irritation while using nuud deodorant cream, we recommend discontinuing use as soon as you notice this.

We have a new formula, but how much and how often you apply doesn't change:
- a drop of the size of a pea for each armpit,
- apply at least every other day
Avoid applying immediately after shaving; give your armpits some time to recover. Just to be sure: if your armpit skin is damaged, avoid using any kind of deodorant, whether it's rolled, smeared, or sprayed. This break will do your armpits good. 
If you experience a skin reaction in the armpit, it's advisable to discontinue the product's use until your skin returns to its normal condition.

Since nuud's new formula is lighter and spreads more easily, be sure to gently squeeze the tube to dispense the cream, preventing an excessive amount from coming out.

For now, there are no big changes planned for our deodorant's packaging. If we do change it, we'll let you know. The barcode will change and the packaging will have a distinct New Formula-mark, serving as a clear indicator that it contains tubes with the new formula.

Currently, our primary focus is ensuring everyone's satisfaction with the enhanced formula, which directly addresses the feedback we've received.

‘The new formula has successfully passed the required safety testing in The Netherlands, compliant to the standard EU product regulations, which allows us to sell in most of the European Union. However, certain countries may require additional local testing, such as Spain and France. This will take extra time, so it will take longer before the new product can be introduced in these markets.

Yes, the required safety studies have been successfully completed. We are more than happy to share the conclusion of the tests we conducted to demonstrate the safety of nuud new formula cream. Please reach out to us directly for more information: info@nuud.care